Headless E-commerce with NextJS & Magento 2

Following the successful Magento 2 migration, our partnership with Run Auto Parts evolved to address frontend performance challenges. In 2022, we implemented a cutting-edge headless architecture using NextJS to revolutionise their customer experience while maintaining Magento 2 as the commerce engine.

• Custom Magento API Endpoints.
  Developed bespoke API endpoints in Magento 2 to enable complete headless functionality, exposing all necessary commerce data while maintaining security and performance.
• Laravel Middleware Integration.
  Implemented a Laravel middleware service that communicates with TecAlliance for enhanced data reasoning, vehicle compatibility checking, and product fitment logic.
• Server-Side Rendering (SSR).
  Leveraged NextJS's SSR capabilities to dramatically improve page load times and SEO performance, ensuring content is immediately available to both users and search engines.
• Advanced Caching Strategy.
  Developed a sophisticated caching architecture using Redis and NextJS Incremental Static Regeneration (ISR) to optimise performance while maintaining content freshness.
• Dynamic Product Filtering.
  Created a client-side filtering system with React that provides instant responses to user interactions, dramatically improving the user experience when searching for specific auto parts.
• Image Optimisation Pipeline.
  Implemented a comprehensive image optimisation workflow using NextJS Image component and automated WebP conversion, reducing image payload by over 60%.
• Mobile-First Design Implementation.
  Redesigned the entire user interface with a mobile-first approach, dramatically improving the experience for the growing segment of mobile shoppers in the automotive parts market.
• Composable Architecture.
  Adopted a composable commerce approach, allowing Run Auto Parts to integrate best-of-breed services for specific functions rather than being limited by the capabilities of a monolithic platform.