Custom Laravel PIM System with TecAlliance Integration

At Upturn Studio, we helped Run Auto Parts address their complex product data challenges by developing a bespoke Product Information Management (PIM) system using Laravel. This centralised platform revolutionised how the company manages thousands of auto parts with intricate vehicle fitment data across multiple sales channels, significantly streamlining operations and improving data quality.

Run Auto Parts needed a centralised system to manage thousands of auto parts with complex vehicle fitment data across multiple channels. This case study explores how we built a bespoke Laravel-based PIM that integrates TecAlliance data, automates content generation with AI, and provides advanced inventory management capabilities.

• Composite Product Creation.
  Developed a powerful platform for admin users to build composite products and custom vehicle kits, allowing for complex bundled offerings tailored to specific vehicle makes and models.
• Multi-Channel Publishing.
  Implemented seamless product publishing workflows to Magento, eBay, and Linnworks, ensuring consistent product data across all sales channels while reducing manual export/import processes.
• TecAlliance Integration.
  Built comprehensive data integration with TecAlliance, the automotive industry's leading data provider, enabling access to standardised vehicle and parts information for accurate fitment validation.
• Data Mapping Engine.
  Created a sophisticated mapping system that aligns TecDoc data with internal structures for brands, categories, and supplier price lists, ensuring data consistency throughout the product lifecycle.
• Supplier Price List Management.
  Developed an automated system for uploading and processing supplier price lists, with intelligent data synchronisation capabilities that maintain pricing accuracy across all platforms.
• Inventory Intelligence Reports.
  Implemented sales velocity analysis tools that provide actionable insights for inventory management, highlighting products that need restocking or require promotional pricing to reduce overstock.
• VIN-Based Fitment Verification.
  Created an advanced system that performs vehicle compatibility checks using customer-provided VINs, generating confidence scores for warehouse staff to reduce the shipment of incompatible parts.
• AI-Powered Content Generation.
  Integrated artificial intelligence algorithms and programmatic templates to automatically generate high-quality product titles, descriptions, meta content, and technical specifications at scale.