Magento 2 Hyva Migration for BrandAlley

Upturn Studio was engaged by Develo Design LTD, a leading UK-based Magento agency, to provide technical assistance for BrandAlley's ambitious Magento 2 upgrade. Working closely with Luke from Develo, our technical director played a key role in guiding the migration while maintaining direct communication with BrandAlley's in-house development team. Initially brought on as a freelance consultant, our deep technical expertise quickly led to taking on the technical lead role for this complex migration from Magento 1 to Magento 2, incorporating a Hyva theme implementation.

• Stock Reservation System.
  Implemented a sophisticated stock reservation mechanism that holds products in customer carts for 15 minutes during busy flash sales, allowing customers to shop freely during Brand Alley's popular flash sales.
• AlpineJS Component Architecture.
  Guided the development team in building reusable AlpineJS widgets, establishing a component library that prevented duplicate code and ensured consistent frontend behavior.
• Technical Leadership.
  Conducted thorough code reviews, prepared release branches, and established development workflows that elevated the overall code quality and deployment reliability.
• Flash Sales Preview Module.
  Adapted BrandAlley's flash sales preview system to be compatible with Varnish cache by utilising Magento's private content blocks, allowing staff to review upcoming sales while maintaining high-performance for customers.
• Core Web Vitals Optimisation.
  Provided expert guidance on Core Web Vitals improvements through advanced lazy loading, font optimisation, and critical CSS techniques, dramatically improving PageSpeed scores.
• Enhanced Algolia Integration.
  Resolved issues in the Algolia search integration with Mirakl marketplace, enabling merchandisers to organise and spotlight products before flash sales launched.
• Reusable Widget Development.
  Designed and implemented a library of reusable UI widgets that ensured consistent user experience across the site while reducing development time for new features.
• Analytics Implementation.
  Post-launch, addressed critical issues with Google Tag Manager and GA4 purchase events, ensuring accurate conversion tracking and revenue reporting for business intelligence.