Cost-Effective Magento 2 Upgrade & Optimisation

Upturn Studio partnered with iBuys, an Australian multi-category retailer with primary sales through brick-and-mortar stores and marketplaces like BigW. Initially engaged to address security risks in their outdated Magento installation, our relationship expanded into a comprehensive optimisation project that delivered enterprise-level performance improvements on a modest budget, demonstrating that Magento can be an excellent option for businesses of all sizes.

• Magento Security Upgrade.
  Successfully upgraded their outdated Magento installation to the latest secure version, eliminating critical vulnerabilities while preserving all existing functionality.
• Cost-Effective Infrastructure.
  Migrated the server environment to a Docker-based infrastructure that reduced hosting costs by 65% while simultaneously improving performance and stability.
• SwissLabs Breeze Implementation.
  Installed and customised SwissLabs Breeze, a budget-friendly alternative to premium themes, delivering exceptional performance improvements without the premium price tag.
• Data-Driven Decision Making.
  Implemented comprehensive eCommerce tracking to provide actionable insights into customer behaviour, enabling data-driven optimisation of the shopping experience.
• Modern Payment Options.
  Integrated Apple Pay and Google Pay digital wallet solutions to streamline the checkout process and reduce friction in the purchasing journey.
• Core Web Vitals Optimisation.
  Achieved exceptional PageSpeed scores of 100 on desktop and 80 on mobile through targeted optimisations, without requiring costly infrastructure changes like Varnish or Cloudflare.
• Budget-Conscious Approach.
  Delivered all improvements within a tight budget, demonstrating that Magento can be successfully implemented and optimised for smaller retailers without enterprise-level investment.