- AI
AI pilots that actually ship
Most AI pilots die in week four. Here is what I do differently to get a real tool in front of real users.
- Engineering
Hyvä after eighteen months
What I would do differently having shipped Hyvä into production on four Magento rebuilds.
- AI
Semantic search: the part nobody wants to build
LLM-powered product search is the easiest demo in ecommerce AI and the hardest thing to ship into production. Here is why.
- Commerce
The case against headless (for most brands)
Hydrogen and PWA Studio are beautiful tools in the wrong hands. A short note on when to go headless and when to stop.
- Studio
Why I moved my stack to Postgres
A small, obvious decision that I put off for six months. A note on pgvector, JSONB, and the boring case for the switch.
Issue 06 · Notes from the workshop
Blog.
Notes on commerce, engineering, AI and how the work actually gets made — written by the person shipping it.
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