01 / 06
Adobe Commerce builds
Greenfield Magento 2 storefronts on 2.4.x. Custom modules, deep theme work, serious catalogue and promo rules.
- Custom modules
- Checkout surgery
- Promo engine
- Multi-currency
Magento since 2014Magento development,
Magento development,
without the drag.
Freelance Magento 2 and Adobe Commerce developer for Australian retailers and brands worldwide. Hyvä storefronts, migrations, and the performance work Magento has always deserved — one senior engineer end-to-end, no juniors, no handoffs.
Serving Sydney, Melbourne, Brisbane & clients worldwide — remote-first
Magento work, shipped forBamfordDaylesfordBrandAlleyKathmanduiBuysRun Auto Parts
Capabilities
What I build.
A deliberately narrow list. These are the pieces I ship week in, week out — and the pieces I charge for with confidence.
02 / 06
Hyvä storefronts
Luma out, Hyvä in. AlpineJS widget libraries on Tailwind — the front end your Core Web Vitals score has been waiting for.
- Hyvä Theme
- AlpineJS
- Tailwind
- Widget systems
03 / 06
Magento 1 → Magento 2
Platform migration with URLs, SEO, order history and PCI posture intact. No broken redirects, no lost baskets.
- URL & SEO preserved
- Data migration
- PCI current
- Cut-over playbook
04 / 06
B2B & multi-store
Company accounts, shared catalogues, quote workflows, and multi-brand storefronts sharing an admin — without spaghetti.
- Company accounts
- Quotes & RFQs
- Shared catalogue
- Role-based pricing
05 / 06
Magento 2 upgrades
Version-to-version upgrades that keep your store inside Adobe support — security patches, PHP jumps, and extension compatibility, priced fixed.
- Security patches
- PHP upgrades
- Fixed-price
- Tested cut-over
06 / 06
Magento rescue
Broken checkout, tanking rankings, crawling pages, a hacked store, or an agency gone quiet — triaged fast and fixed properly.
- Emergency response
- Performance rescue
- Security incidents
- Agency takeover
How I engage
Pick one, or sequence themThree ways in.
2 weeks
Audit
A fixed-price read on your Magento stack. Performance, security posture, code quality, upgrade path.
- Written report with severity-ranked findings
- Lighthouse + Core Web Vitals benchmarks
- Security patch & version gap analysis
- Live walkthrough with your team
4–8 weeksMost common
Rescue
One slice of the site, shipped properly. Usually a checkout, a catalogue filter, or a performance pass.
- Scoped brief, priced fixed or capped
- Fortnightly demos, weekly deploys
- Handover docs & runbook
- Thirty-day post-launch support
12+ weeks
Rebuild
A full storefront, replatform, or migration. Senior lead embedded with your team.
- Hands-on senior engineer
- CI/CD pipeline & release cadence
- In-house team training as you go
- Retainer handover on launch
In depth
Magento, in detail.
01 · Hire a Magento developer, not an agency
Hire a Magento developer, not an agency
When you hire a Magento agency, you brief a director, get quoted senior rates, and receive junior code. When you hire me, the person you brief is the person who writes the code. I have been a Magento developer since 2014 — through Magento 1, the Magento 2 transition, and now the Hyvä era — and I have shipped for retailers like BrandAlley, Kathmandu, Daylesford and Run Auto Parts. You get agency-grade Adobe Commerce engineering at a freelancer's overhead, with one person accountable for the result.
02 · Magento 2 upgrades and migrations
Magento 2 upgrades and migrations
Version upgrades are where Magento budgets go to die — unless they are planned by someone who has done them repeatedly. I handle 2.4.x patch and minor upgrades, PHP version jumps, and full Magento 1 to Magento 2 replatforms with URLs, SEO equity, order history and PCI posture preserved. Every migration ships with a cut-over playbook, a rollback plan, and before-and-after benchmarks, so the business knows exactly what changed and what it cost.
03 · Magento support and maintenance
Magento support and maintenance
Most Australian merchants do not need a full agency retainer — they need a senior Magento developer on call who already knows their codebase. My support engagements cover security patching, module conflicts after upgrades, integration failures, and the steady backlog of small improvements that never justify a project. Response inside one working day, a real changelog, and no minimum-hours lock-in.
04 · Where I work
Where I work
I work with Magento and Adobe Commerce merchants across Australia — Sydney, Melbourne, Brisbane, Perth and regional — and with brands in the UK, Europe and the US. Remote-first, overlap guaranteed with Australian business hours. Typical briefs:
- 01Adobe Commerce and Magento Open Source builds on 2.4.x
- 02Hyvä theme builds and Luma-to-Hyvä conversions
- 03Magento 1 → Magento 2 migrations with SEO preserved
- 04B2B: company accounts, quotes, shared catalogues
- 05Performance rescue: Core Web Vitals, Varnish, image pipelines
- 06Ongoing support and maintenance retainers
Worth knowing
Honest scoping, before you spend
Magento is not always the answer — for a 200-SKU DTC brand, Shopify usually is. Every engagement starts with an honest read on whether Magento earns its keep for your catalogue, your promotions, and your team. If it does not, I will say so before you spend a dollar.
Selected Magento work
All projectsThe receipts.
FeaturedBrandAlley. A flash-sale retailer traded Luma for Hyvä, and speed.
300%
Improvement in Google PageSpeed score
Ecosystem
20 toolsThe stack I live in.
The tools I reach for without thinking. Your stack may differ — I meet it rather than fight it.
- 01Adobe Commerce
- 02Magento Open Source
- 03Hyvä Theme
- 04AlpineJS
- 05TailwindCSS
- 06PWA Studio
- 07Next.js
- 08GraphQL
- 09Varnish
- 10Redis
- 11Algolia
- 12Klevu
- 13Adyen
- 14Klaviyo
- 15Bazaarvoice
- 16Mirakl
- 17Linnworks
- 18Docker
- 19GitHub Actions
- 20MySQL 8
Open source
github.com/brideoPublic work, public code.
You don’t have to take my word for it — the code is on GitHub.
magento2-smart-categories
Shopify-style smart collections for Magento 2 / Mage-OS — rule-driven category membership, recomputed via queue and cron.
- Magento 2
- Mage-OS
- PHP
PhpStorm live templates for Magento 2 — used by Magento developers worldwide.
- 48 stars
- Developer tooling
Magento 2 module scaffolding — generate module boilerplate instead of hand-writing it.
- 28 stars
- CLI tooling
Automated Magento backups synced to Amazon S3.
- AWS S3
- Ops
01Is Magento still worth it in 2026?
For catalogues over a few thousand SKUs, complex promotions, or B2B workflows — yes. For a 200-SKU DTC brand, probably Shopify. I scope that question honestly on day one, and I will say so if Magento is the wrong tool for your brief.
02Adobe Commerce or Magento Open Source?
Open Source covers most single-brand DTC work. Adobe Commerce earns its licence for B2B, page builder-heavy merchandising, staging workflows, or live search at scale. I run both, and can model the total cost of ownership before you commit.
03We are still on Magento 1 — how urgent is it?
Urgent. Magento 1 has been end-of-life since June 2020, which means no security patches, rising PCI-DSS exposure, and a steadily shrinking pool of engineers who will touch it. I have shipped several M1 → M2 migrations without losing URLs, SEO, or order history.
04What is Hyvä and why do you default to it?
Hyvä replaces the Luma frontend with a Tailwind + AlpineJS theme. Ten times fewer front-end dependencies, materially better Core Web Vitals, and a codebase developers actually want to open. It is my default for new Magento 2 builds unless you are locked into PWA Studio or a headless frontend.
05Can you work alongside our in-house team?
That is how most of my Magento work runs. I pair on PRs, set up code review cadence, and write handover documentation as I go. At Kathmandu I ran a sixteen-week engagement that left four in-house devs shipping the loyalty codebase themselves.
06Do you take on performance-only engagements?
Yes. My Rescue model is built for this — a four-to-eight week sprint targeting a specific outcome (green PageSpeed, faster checkout, a working search). I publish before/after benchmarks at handover.
07How much does a Magento developer cost?
Agencies in Australia typically charge $150–$250+ per hour and staff your project with a mix of seniorities. Working with me directly, you pay one senior rate for senior work — no project-manager markup, no juniors learning on your codebase. Audits are fixed-price from two weeks; rescues and rebuilds are quoted fixed or capped once scoped. Tell me the brief and you will have a number, not a range.
08Do you work with Magento merchants in Australia?
Yes — Australian retailers are a core part of my client base, alongside brands in the UK, Europe and the US. I work remote-first with guaranteed overlap with Australian business hours for standups, demos and launches, whether you are in Sydney, Melbourne, Brisbane or regional.
Start a projectGot a Magento
Got a Magento
brief of your own?
Two-week audit, four-week rescue, or a full rebuild. Tell me what you're running and I'll recommend the shortest path to shipped.
[email protected] — I reply within one working day, personally
11
Years on Magento
30+
Magento builds shipped
100
PageSpeed, desktop
1d
Response time