01 / 06
Custom PIMs
A product information system that respects how your team actually lists. Supplier feeds in, one source of truth in the middle, every sales channel fed from it.
- Supplier feeds
- List-once publishing
- Admin-first UX
- Queue-backed sync
Custom platforms · Laravel since 2014Laravel development,
Laravel development,
past off-the-shelf.
Senior freelance Laravel developer for Australian businesses and teams worldwide. Custom platforms for the pieces no SaaS will sell you — PIMs, AI workflows, Xero and ERP integrations, admin tooling — one senior engineer end-to-end.
Serving Sydney, Melbourne, Brisbane & clients worldwide — remote-first
Laravel work, shipped forRun Auto PartsBamfordDaylesfordBrandAlleyKathmanduiBuys
Capabilities
What I build.
A deliberately narrow list. These are the pieces I ship week in, week out — and the pieces I charge for with confidence.
02 / 06
AI content & agents
Laravel as the adult in the room behind an LLM — product descriptions, editorial, merchandising agents, support assistants. RAG, tool calling, and retries that actually retry.
- laravel/ai
- RAG
- Embeddings
- Tool calling
03 / 06
Finance & ERP integrations
Laravel middleware that talks to Xero, QuickBooks, and the ERPs behind them. Invoices, reconciliation, and the tax work bookkeepers stop doing by hand.
- Xero API
- Invoicing
- Reconciliation
- Webhooks
04 / 06
Admin tooling on Filament
Admin panels your operations team actually opens. Filament for speed, Livewire where it earns its keep, resource-level tests for everything that matters.
- Filament
- Livewire
- Policies
- Scheduled jobs
05 / 06
API gateways & middleware
The layer between your storefront and the legacy ERP, WMS or marketplace. Queues, retries, idempotency, and an audit trail when a partner insists it worked.
- Sanctum
- Horizon
- Queues
- Observability
06 / 06
Custom commerce platforms
Greenfield Laravel builds for commerce models no SaaS covers cleanly. Marketplaces, trade portals, subscription backbones — opinionated domains, boring infrastructure.
- Domain-driven
- Inertia + React
- MySQL 8
- Octane
How I engage
Pick one, or sequence themThree ways in.
2 weeks
Audit
A fixed-price read on your Laravel stack. Architecture, test coverage, queue health, upgrade path, security posture.
- Written report with severity-ranked findings
- Upgrade and dependency gap analysis
- Queue, cache and N+1 benchmarks
- Live walkthrough with your team
6–12 weeksMost common
Integrate
One slice, shipped properly. Usually middleware, an admin panel, or a Laravel surface bolted onto an existing Shopify or Magento stack.
- Scoped brief, priced fixed or capped
- Fortnightly demos, weekly deploys
- Test coverage for everything I ship
- Handover docs, runbook, thirty-day support
12+ weeks
Rebuild
A full greenfield platform — PIM, portal, AI workflow, or the custom backbone a SaaS stack cannot hold. Senior lead embedded with your team.
- Hands-on senior engineer
- CI/CD pipeline, Horizon, release cadence
- In-house team training as you go
- Retainer handover on launch
In depth
Laravel, in detail.
01 · Hire a Laravel developer directly, not through a marketplace
Hire a Laravel developer directly, not through a marketplace
Search for a Laravel developer in Australia and you will mostly find marketplaces — Upwork profiles, Toptal listings, agency directories. Hiring through them means a platform fee, a lottery on seniority, and no relationship with the person writing your code. Working with me directly means a senior engineer who has shipped Laravel since version 4, who scopes the brief himself, writes the code himself, and answers for it after launch.
02 · Laravel API development and integrations
Laravel API development and integrations
The most valuable Laravel builds are rarely websites — they are the middleware nobody sees. APIs between your storefront and a legacy ERP, supplier feed normalisation, Xero invoicing that replaces a manual bookkeeping loop, warehouse sync that actually retries. I build these with queues, idempotency and an audit trail, so when a partner insists their system sent the order, you can show them exactly what arrived.
03 · Rescuing existing Laravel codebases
Rescuing existing Laravel codebases
Plenty of Australian businesses are running a Laravel app built years ago by a developer who has moved on — stuck on an old version, thin on tests, scary to deploy. I take these on regularly: a fixed-price audit first, then a staged upgrade path with tests added as I go. No rewrites-from-scratch pitch. The cheapest codebase is usually the one you already have, brought up to standard.
04 · Where I work
Where I work
I work with businesses across Australia — Sydney, Melbourne, Brisbane and regional — and internationally, remote-first with Australian business-hours overlap. Typical briefs:
- 01Custom platforms: PIMs, portals, trade and B2B systems
- 02APIs and ERP / finance integrations (Xero, QuickBooks)
- 03Admin panels on Filament and Livewire
- 04Inertia + React application frontends
- 05AI workflows on laravel/ai
- 06Audits, upgrades and codebase rescues
Worth knowing
Your code, your repo, your infrastructure
Everything I build lives in your Git repository and deploys to infrastructure you control — Laravel Cloud, Forge, or your own. No vendor lock-in to me. The handover docs are written as I go, not reverse-engineered at the end.
Ecosystem
20 toolsThe stack I live in.
The tools I reach for without thinking. Your stack may differ — I meet it rather than fight it.
- 01Laravel 13
- 02Filament
- 03Livewire
- 04Volt
- 05Inertia v3
- 06React
- 07Pest 4
- 08Octane
- 09Horizon
- 10Sanctum
- 11Fortify
- 12Wayfinder
- 13laravel/ai
- 14Redis
- 15MySQL 8
- 16PostgreSQL
- 17Algolia
- 18Xero API
- 19Laravel Cloud / Forge
- 20GitHub Actions
01Why Laravel and not Node or Rails?
Because commerce middleware is not a novel distributed-systems problem — it is a data-modelling and queue-discipline problem, and Laravel solves both out of the box. Eloquent, Horizon, policies, and Filament give me a week-one admin panel where Node would still be choosing an ORM. When a brief genuinely wants Node — real-time at scale, edge rendering — I will say so. For PIMs, portals and ERP middleware, Laravel wins on lines of code and months to launch.
02When is a custom Laravel build cheaper than another SaaS tool?
When the monthly SaaS bill has quietly climbed into four figures, or when two or more tools have to be chained together with Zapier and hope to cover a single workflow. A scoped Laravel build tends to pay back inside a year, and the codebase is yours rather than licensed. I will model the total cost of ownership honestly before you commit — sometimes staying on SaaS is the right answer.
03Can you integrate with our Magento or Shopify?
Yes, and this is the most common shape of my Laravel work. Laravel sits behind the storefront and owns the hard middle: supplier normalisation, fitment data, ERP sync, admin tooling, merchandising logic. I built exactly this for an automotive client — Magento on the front, a Laravel PIM and middleware behind — and I ship Shopify-integrated Laravel apps regularly.
04Do you do admin panels, PIMs and finance tooling?
That is the bulk of what I ship. My default is Filament — a few days of scaffolding gets you a panel your ops team will actually use. For anything Filament cannot hold, I drop to Livewire, Volt or a bespoke Inertia panel. Recent builds include a custom PIM handling a dozen supplier feeds and a Xero-integrated invoicing app that replaced a manual bookkeeping loop.
05What is your testing discipline?
Pest for everything new. Feature tests over unit tests by default, with architecture tests pinning the shape of the codebase. Every merged PR ships with tests, and I publish coverage numbers at handover rather than hand-waving. On one recent engagement I hit one hundred per cent coverage on the loyalty codebase; I apply the same bar to Laravel work.
06Do you do AI work in Laravel?
Yes. I build on laravel/ai, the first-party SDK for Anthropic, OpenAI and others inside the framework. Current use cases: a content-generation platform for ecommerce copy, semantic product search, merchandising agents, and support assistants backed by RAG over your own content. Embeddings and long-running work go through Horizon so nothing blocks a request. This very site runs laravel/ai — I eat my own cooking.
07What does it cost to hire a Laravel developer?
Marketplace rates for senior Laravel developers run $100–$200+ per hour once platform fees are counted, and agency day rates are higher again. Working direct, you pay one senior rate with no intermediary. Audits are fixed-price from two weeks; integrations and builds are quoted fixed or capped once scoped, with tests and handover documentation included rather than billed as extras.
08Do you work with businesses in Australia?
Yes — Australian businesses are a core part of my client base. I work remote-first with guaranteed overlap with Australian business hours, whether your team is in Sydney, Melbourne, Brisbane or distributed. Code ownership is simple: everything lives in your repository from day one.
Start a projectGot a Laravel
Got a Laravel
brief of your own?
Two-week audit, a six-week integration, or a full greenfield build. Tell me what you're running and I'll recommend the shortest path to shipped.
[email protected] — I reply within one working day, personally
L4 → L13
Laravel versions shipped
PIM
12+ supplier feeds unified
AI
laravel/ai in production
1d
Response time